Why Every Small Business Needs a Freelance Writer

Small business owners wear many hats! Depending on your business, you need to market yourself and your products, keep up with the latest trends and information, make sure your accounting is correct, and have time to create and work with clients.

That's a lot!

What if you could hire a freelance writer to take some of the burden off of you? Consider this: a freelance writer can enhance your business profile and attract more customers so you can focus on what's important: why you decided to open your business in the first place.

Business.com talks about the benefits (and yes, some of the risks) of hiring a freelance writer for your business. A freelance writer can improve your profile by adding blogs for potential and current customers to read. I've been blogging for a general contractor, a one-man business, and so far, I've written about remodeling basements, exterior doors, windows, interior doors, and flooring. For his clientele, those are important and relevant topics.

Newsletters can also benefit a small business. They don't have to be lengthy and wordy; they are just as effective when they're informative but shorter in length. Again, I've created and marketed newsletters to his clients, and several have responded that they'd "been thinking about him and can he come and give an estimate" on some work they want done.

Freelance writers can work hourly or by package for a certain number of hours. This takes the burden of marketing off the business owner. Freelance writers are flexible and cost-efficient. You don't need to hire them full-time or provide benefits. Yet they'll produce copy that will help you put your brand voice out there and increase clients.

Consider the benefits to your business of hiring a freelance writer. They'll ease your burden, not cost you a fortune, and yet they'll market your business. It's a win-win situation for everyone.

Flowers decorate a typewriter